OneZo Tapioca | 丸作食茶
THE CLIENT
OneZo Tapioca 丸作食茶 is a popular Taiwanese bubble tea chain, renowned for its unique approach to customizable bubble tea. What sets them apart is their focus on handcrafting tapioca pearls in-house, offering a wide range of fresh, homemade flavors. The brand has built a loyal following thanks to its innovative and high-quality products, making it a standout in the competitive bubble tea market.
THE OBJECTIVE
For OneZo’s expansion into Toronto, the goal was to create a localized brand identity that resonates with the vibrant and youthful Canadian market. The challenge was to retain the essence of OneZo’s Taiwanese roots while positioning the brand as a place that values freshness, quality, and the handmade touch that defines its signature tapioca pearls.
THE SOLUTION
Our solution involved developing a brand identity that reflects OneZo’s dedication to craftsmanship and authenticity. We created a series of custom illustrations and graphic design elements that highlight the artistry behind the handcrafting of tapioca pearls. These visuals serve as a powerful symbol of OneZo’s commitment to quality and its deep connection to human creativity, providing a strong cultural link between the brand and its customers.
