EnKang Dumpling
THE CLIENT
Enkang Dumpling is a well-loved restaurant in Toronto, renowned for offering a wide variety of handmade dumplings. They are committed to providing their customers with high-quality, fresh ingredients, and their signature dumplings have become a favorite among locals. With a focus on traditional cooking techniques and genuine flavors, Enkang Dumpling delivers an authentic culinary experience that celebrates the art of dumpling making.
THE OBJECTIVE
Enkang Dumpling has been in the market for several years with an existing logo and visual identity. However, as the brand grew and expanded its presence, it became clear that the visual system needed a modern update. We were tasked with refining their logo and completely refreshing the brand’s visual system. The objective was to create a more contemporary and cohesive brand identity that would not only stand out in Toronto's competitive food scene but also better communicate the warmth, quality, and authenticity of their handmade dumplings to a wider audience.
THE SOLUTION
For the rebranding, we drew inspiration from Enkang Dumpling’s core values—freshness, authenticity, and handmade craftsmanship. We aimed to capture the essence of their culinary approach in a way that felt both modern and approachable. The new visual identity features clean lines, friendly colors, and playful illustrations that speak to the brand’s focus on quality ingredients and traditional cooking methods. The use of icons and custom illustrations helps tell the story of their kitchen philosophy, making the brand feel more relatable and engaging while staying true to its roots.
